PR Tips for Chapters

As mentioned in my previous post, I spent all last weekend at the Kappa Sigma Michigan District Conclave. This year I presented/facilitated one of the sessions. Thankfully this year it was to one of my strengths, public relations and social media. During the session, it was suggested to compile a list of things that a chapter should do to really make the most of their public relations efforts, so that is what I’ve done. With the help of all of the Brothers who attended the session, and the special guests from our International Headquarters, here are some suggestions for best practices for public relations for chapters.

Have a PR Chair and PR Team:

  • A Chairman to coordinate
  • A brother for the calendar
  • A brother for social media
  • A brother for gifts/flowers

Keep a calendar for:

  • Birthday of Greek Life Directors
  • Birthday of Greek Presidents on campus
  • Birthday of key administrators on campus
  • Birthday of Brothers and Alumni
  • Significant anniversaries of Brothers and Alumni
  • National Founding date of each Fraternity and Sorority on campus
  • Chapter Founding date of each Fraternity and Sorority on campus

Gifts:

(TIP: to make it even better and more personalized, keep a list of each Sorority’s flower, animal and their colors and make sure you personally deliver these items if at all possible!)

  • Give flowers to the Sororities for significant events and dates
  • Give flowers to female advisors and administrators on significant events and dates
  • Give Birthday cards and work anniversary cards to key faculty and staff
  • Bake cookies etc. (or try to) for the Sororities
  • Give flowers at the beginning and/or end of each semester

 Social Media

  • Shout outs for all items on the calendar
  • Trivia about the chapter and its brothers
  • Promote events
  • Promote initiatives
  • Promote and share other Kappa Sigma Chapters’ events
  • Share out awards (Tip: Break them up to each award is one post)
  • Give shouts for:
    • High GPAs (Break these up into separate posts)
    • Scholarships received (Break these up into separate posts)
    • Dean’s List
    • Graduation
    • Honors and Recognitions
    • Participating in philanthropy
  • Push out anything from HQ
  • Be POSITIVE and PURPOSEFUL

 Miscellaneous

  • Send and email or even a card to faculty and staff for accomplishments and honors they receive
  • Send thank you cards to administrators, advisors, and other key people whenever they attend an event or program.
  • Send thank you cards to Fraternities and Sororities who attend your events
  • Send a thank you card for an event that the chapter attends, such as a TIPs program, Leadership workshop, etc.

Press Releases

  • Send one out before each event and have one consistent person be the contact
  • Send one out after each event with results of our program or event with the same contact information
  • Utilize both on campus and off campus/community media outlets

Until next time!

Peace, Love and Pandas!

Advertisements

About bdproffer

I am currently the Assistant Manager for the University Activities Board at Michigan State University. After earning my B.A. from the University of Michigan-Flint, I entered the Student Affairs profession. After a few years in the field, I returned to school and earned my M.A. in Educational Leadership-Higher Education Student Affairs from Eastern Michigan University. In my spare time I blog about my thoughts and musings on current issues in higher education, student affairs, web 2.0, LGBT issues and general life inspirations and observations. I also volunteer for Kappa Sigma Fraternity.
This entry was posted in Technology/Social Media and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s