PR Tips for Chapters

As mentioned in my previous post, I spent all last weekend at the Kappa Sigma Michigan District Conclave. This year I presented/facilitated one of the sessions. Thankfully this year it was to one of my strengths, public relations and social media. During the session, it was suggested to compile a list of things that a chapter should do to really make the most of their public relations efforts, so that is what I’ve done. With the help of all of the Brothers who attended the session, and the special guests from our International Headquarters, here are some suggestions for best practices for public relations for chapters.

Have a PR Chair and PR Team:

  • A Chairman to coordinate
  • A brother for the calendar
  • A brother for social media
  • A brother for gifts/flowers

Keep a calendar for:

  • Birthday of Greek Life Directors
  • Birthday of Greek Presidents on campus
  • Birthday of key administrators on campus
  • Birthday of Brothers and Alumni
  • Significant anniversaries of Brothers and Alumni
  • National Founding date of each Fraternity and Sorority on campus
  • Chapter Founding date of each Fraternity and Sorority on campus


(TIP: to make it even better and more personalized, keep a list of each Sorority’s flower, animal and their colors and make sure you personally deliver these items if at all possible!)

  • Give flowers to the Sororities for significant events and dates
  • Give flowers to female advisors and administrators on significant events and dates
  • Give Birthday cards and work anniversary cards to key faculty and staff
  • Bake cookies etc. (or try to) for the Sororities
  • Give flowers at the beginning and/or end of each semester

 Social Media

  • Shout outs for all items on the calendar
  • Trivia about the chapter and its brothers
  • Promote events
  • Promote initiatives
  • Promote and share other Kappa Sigma Chapters’ events
  • Share out awards (Tip: Break them up to each award is one post)
  • Give shouts for:
    • High GPAs (Break these up into separate posts)
    • Scholarships received (Break these up into separate posts)
    • Dean’s List
    • Graduation
    • Honors and Recognitions
    • Participating in philanthropy
  • Push out anything from HQ


  • Send and email or even a card to faculty and staff for accomplishments and honors they receive
  • Send thank you cards to administrators, advisors, and other key people whenever they attend an event or program.
  • Send thank you cards to Fraternities and Sororities who attend your events
  • Send a thank you card for an event that the chapter attends, such as a TIPs program, Leadership workshop, etc.

Press Releases

  • Send one out before each event and have one consistent person be the contact
  • Send one out after each event with results of our program or event with the same contact information
  • Utilize both on campus and off campus/community media outlets

Until next time!

Peace, Love and Pandas!

Published by Brian

I am currently the Assistant Director of Student Life for Registered Student Organizations and Late-Night Programming at Michigan State University. After earning my B.A. from the University of Michigan-Flint, I entered the Student Affairs profession. After a few years in the field, I returned to school and earned my M.A. in Educational Leadership-Higher Education Student Affairs from Eastern Michigan University. In my spare time I blog about my thoughts and musings on current issues in higher education, student affairs, digital worlds, identity development and general life inspirations and observations. I also volunteer a lot for my fraternity and multiple regional and national professional associations.

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