A few weekends ago, one of my best friends rejoined the land of the living and rejoined Facebook. Now, he’s about to go #SoMe crazy, and it got me thinking, about what would be some best practices and suggestions for those individuals like him who are re-establishing their online identity and creating profiles. So, for those of you who have friends thinking about getting back into the #SoMe world or have just started, here’s a few tips and suggestions to help them along.
Utilize similar handles for your social media. this will help create a stronger and more consistent brand, because let’s face it, whether you use social media platforms for personal or professional uses, you now have a brand to maintain.
Create a consistent “About Me” introduction that you can post for all your social media profiles. This will help keep your brand consistent, as well as help guide yourself on making those pesky decisions on what to post or share.
Key in on your profile settings. While this can be a short task, it can also be a tedious task, it is imperative that you set your profile settings as you wish and not to let them be a “backburner” project for later.
Do not immediately start creating content nor sharing content. If you have been away for more than a few months, things have changed! Take a day or two to get use to the newest versions of the platforms. During this “reeducation” period, take the time to add friends and followers. Pay attention to their settings, profile layouts, postings etc. Decide, according to your standards, what is the good, bad and ugly, and make mental notes to avoid the bad and ugly and to institute the good with your online identity.
Ask questions! If you’re not sure of a platform, or are having problems, ask someone! Learning the best practices and getting the key tips and hints in the beginning will help make the use of social media much easier, and make adapting to the changes that often come along to the platforms easier. Also, you begin to build a network of resources for troubleshooting if the need arises.
As you re-enter the world of social media note that you do NOT have to have a presence on every social media platform. Establish yourself on the platforms that you will utilize and engage with. Don’t create a profile on platforms “just because”. Staying active with platforms that you regularly engage with will help you maintain content that you post/create, provide a more simple ability to maintain your profiles, and provide an easier ability to be consistent with your brand.
Have Fun, Be Smart and ENGAGE!
Until next time!
Peace, Love and Pandas!